Top Social Media Marketing Metrics You Need to Track This Year

There’s an emerging influence of social media over everyone. So, as a small business, it becomes imperative to gauge and monitor the marketing metrics to reach the right prospects.

Metrics define the aspects your audience wishes to see in you. So, it helps refine the services, products, and customer support team of your brand. At the same time, it maximizes your user experience and improves your company’s bottom line. Consult a company for social media marketing for small businessin New Jersey and learn how these top SMM metrics are important to track.

AER or Average Engagement Rate -

AER on the social media platform is the connection level between the audience and posts of your business. It is a deciding factor that evaluates how well your social media marketing efforts work. However, counting the overall number of connections on the post is equally important. You can easily calculate the average engagement rate by adding the total interactions on the specified number of posts, dividing by total followers, and multiplying the figure by 100.

The Applause Rate -

So, the applause rate is the total number of favorites, likes, and approval actions on the posts. For instance, it defines how someone clicks on the like on someone’s post. You may easily determine the value of your posts to the number of audiences. With increasing approval action on posts, you will get better value from the audience. Compute this figure by adding the total number of actions on the post for a particular day and multiplying by 100.

Brand Awareness: Attention -

So, what is brand awareness? Simply put, it is the number of individuals who know about your brand and is connected to its word-of-mouth advertisement. It defines the total number of individuals aware of your operation over a certain period. You can determine this by looking at the impressions, mentions, and shares across social media platforms. You can add them together & check how much attention you get over a period of time.

The best social media marketing agency in New Jersey will assist you in offering the right solutions.